Price for Profit

Are you making good work but you’re struggling with how to price it? 

Would you love to sell your work more regularly and honestly, maybe even secretly, you’d love to eventually make a living from it.

It can feel hard to take something as personal as your art and put a dollar sign on it, right?

Pricing your work is one of the toughest things to do as an artist. Pulling numbers out of thin air is often what happens but it's hard to feel good about prices that come about that way. Especially when you've got big goals like regular sales and eventually replacing your full time income with selling what you create.

You’re at the point where you feel like you could be selling more of your work and you want to know how to make that happen. You want to be sure that you price your work so that you're compensated for the time and effort you put into it. And, so it's profitable.

You want to know how much your experience counts for in your prices. And, how to make sure that you’re being paid what you’re worth.

You worry that you’ll never make a real living with what you’re selling your work for. And that’s so frustrating and disheartening. This is your favorite thing so why can’t you figure out how to make money with it? You feel like if you don’t make this work, you’ll be killing off a small part of you that you’ll deeply regret later on.

Maybe you feel like your art is priced too high, or worse, too low and that it’s impacting sales. Or perhaps you’re tired of feeling like you’re caving-in when people ask for discounts and giving away your art for far less than it’s worth.  

You’re ready to sell your work. And, you’re excited to earn more money from what you make and feel like the professional artist that you know you are.

You know you can earn a living from selling your work and you know how great it would feel to see your work loved by buyers who are moved by your work and enjoy what you do. You feel good about your prices and you don’t care what others think or are pricing their work at.  

Do any of these sound familiar?

  • You wish you could feel awesome when someone asks you the price of a piece because you know it’s worth the price you’re asking.

  • You’d love it if you you could know if your work was profitable.

  • You know you need to price at gallery prices but still feel uneasy with deciding how to do it.

As a result of working together, a client sold a $2,600 painting. Previously, her largest sale was $450. One of the coolest parts of this was that she was 100% confident at each step of the sale and what needed to happen. No apologizing or feeling shy about asking for $2,600. It was great to see her level-up like this!

I’ll help you feel confident so you can earn more from what you make. You'll learn the exact things you need to do to stop feeling frustrated and unsure about your prices and start loving what you sell your work for.

You'll also be able to have a system for pricing your art as you create each new body of work that you can return to again and again.

When we’re done, you’ll have no problem telling a buyer your prices.

As a result of working together, you’ll know:

  • When you should show your prices so you can make more sales

  • How gallery commissions work and the going rate

  • How to increases your prices without sending people running

  • When you can discount without giving away the farm

  • How much to pay yourself so you’re actually making a profit


This Package Includes:

Pricing Jumpstart Questionnaire

You’ll answer a set of questions before we meet that will give me an understanding of your specific needs, and how I can help you get the most out of our working together and your new prices.

Profitable Pricing

This is a two hour, private phone/video call where I’ll show you how to develop your prices. We’ll address your concerns when it comes to pricing your work, and you’ll learn how to figure out the best prices for you and your work. You’ll have a pricing system that you can reuse for every body of work you create.
You’ll know how gallery commissions work, when it’s okay to discount, how much to pay yourself and if your prices are profitable. This session is great because it’s a personalized conversation with me where you learn the process and get your questions answered on the spot.

Action Plan


You’ll leave our first conversation with a to-do list and an amazing Pricing for Profit Workbook. This is important because it will become the basis for selling your work at rates that you can be proud of. You’ll have the information you need at your fingertips to know when and how to change your prices. We’ll fine tune the results of the work you do after our Profitable Pricing call during our follow up sessions.

You’ll have two, separately scheduled, 30 minute follow up conversations to review the prices you’ve created and answer the questions you have about the pricing process. We’ll make sure your pricing plan is your foundation for a rock solid system that you can use again and again.

These follow-up conversations are vital to your success because when you show up for these calls, it means that you’ve put in the effort that’s required to start pricing your work to sell at a rate that’s right for you and your needs. You’re really ready to nail this important element of your art career.

Follow-up for Success Sessions

Tools to Keep Your Prices on Point




You’ll get my favorite insider’s tools and top tips that will make it easy to keep creating prices that feel right to you. You’ll know what to say and do when someone says they can’t afford your work. And, you’ll no longer feel hesitant to tell someone the price of your work when they ask. You’ll have what you need to price your work profitably.
Also, you’ll have a powerful way to manage all of your pricing details. This will be your secret sauce for making sure you can always set the right prices for your work as your career grows.
You’ll shift your thoughts around pricing your work in ways that will help you to sell more of your work. These tools and tips will be helpful right away but also throughout your career, as you build your circle of collectors. 

Investment: $350

You can finally feel great about your prices and know that you’re set to start selling your work to buyers that love it!

Let's Get Started!

Are you interested in working with me to confidently create profitable prices? Excellent! Let’s get started!

Step 1. Sign up and make your payment here.

Step 2. Watch for an email from me with your Pricing Jumpstart Questionnaire. We’ll also schedule your call at this point. You’ll reply with answers to the questions so you can get the most out of our time working together.

Step 3. Your First Call. Two hours of powerhouse pricing via phone or video call.

Step 4. Work the To-do List. You’ll have a list of actions to-do after our first call. Doing this work is vital to creating prices that you can be proud of and that are profitable to you.

Step 5. Follow up Conversations. We’ll have two, separately scheduled, 30 minute calls to answer your specific questions, address your hesitations, and fine-tune your pricing approach.