Real Results
Curious to know what it's like to work together? Check out what these creatives have to say.
"I've landed a mural gig for a local shop! And, I'm much more confident of myself as an artist with the time, skill, and passion I put into it all.
I learned so much in 3 months that I'm still absorbing and working into my habits. Now I know what I need to do to make my plan happen so I can double my income.
I know how to treat my art business more like a real business, and understand how to make an achievable and doable plan. I know what things to work on that will have an impact on my business rather than toiling around in my head.
The most beneficial part of working with Kate was her helping me to understand how to create a system that connects all the pieces of my business in a way that makes total sense.
My process for selling is now organized, and so much faster and easier. I've got sales emails and a case study ready to go. And, I now understand how to write for my audience so they know if they’re a fit for my murals, merch, and graphic design services.
The most important thing people should know about working with Kate is to be prepared to put the work in. If you do, she’ll push you in all the right ways, and ask the questions that really make you think about your business as an artist so you can do your next big thing.
The experience has been so beneficial to me. The only hesitation I had before deciding to sign up was whether or not I'd actually learn anything that would feel like I was spending money on something worthwhile. I’m happy to report that it was worth the investment. I'll consider working with Kate again when I'm ready to take things to another new level."
—Chris Michel, Artist, hatefulcrawdad.com, @hatefulcrawdad
“Kate gives 110% and always keeps a positive and calming attitude. I wouldn’t have wanted to partner with anyone else!
I was familiar with her work so when I was in search of a mentor for the Seeding Creativity NEA Grant program, I felt excited to be able to work directly with Kate. Her skillset and services fit what we were looking for, and when we first spoke, I liked that she talked about how these projects could be a launch pad for artists. I appreciated how she took a big picture approach with how this grant could impact creatives beyond the grant project.
It was so helpful to be able to bounce ideas or thoughts off someone else who was also very familiar with the artists and their grant projects. After our time working together, I think our office should continue with individual artists grants if at all possible, because they're so impactful. We've seen how a mentoring program makes a great difference, especially for emerging artists. I see more confidence in the artists and their appreciation for this level of support.”
—Susanna Tu, Arts Program Coordinator, Office of Arts and Culture, City of Sacramento, @saccityarts
“As I am getting more clients I feel more confident that I have the tools and knowledge to tackle the business side of things.
I’m a lot more comfortable with my rates than before. And, I’m a lot more mindful of the amount of time I spend on each task so I can manage my time better and get the important things done. Working with Kate allowed me to acquire and implement some very practical tools, and have accountability.
Kate is supportive, reliable and knowledgeable. Most importantly she has a wonderful system of breaking down the daunting task of having a small business while being a creative individual.”
—Muzi Li Rowe, Artist & Photographer, www.muzilirowe.com, @muzi_li_rowe
"Before working with Kate, two of my fears as a working artist were asking for what I'm worth and reaching out to new potential clients. With Kate cheering me on, I was able to practice working through these.
Kate’s encouragement was huge. I felt seen and heard through our Zoom conversations and her responses on Google Docs. From our work together, I gained a boost in confidence for collaborating with art consultants and now, I'm more clear and helpful in my communication.
Kate also helped me realize that I'm ready to focus on high-end projects. Through our conversations, we prepared for this leveling-up and by the end of our sessions I was selected for an 18 foot privately commissioned project in a newly renovated business lounge in Chicago. I'm set up to continue achieving my goals including hosting studio visits for designers, continuing to expand my Patreon and pricing my artwork in a way that feels good.
Kate is fantastic! She showed up, cheered me on, and made sure that I made real progress towards my goals. Since I hadn't worked with a coach before, I didn't know what to expect. But I felt supported and it was reassuring to know that I had someone with whom I could bring my questions, wins, and challenges every week. As a full-time professional artist, that's huge.
I'm grateful for this experience and I'm sure I'll circle back to coaching again in the future."
—Annie Hejny, Artist, anniehejny.com, @anniehejny
“The numbers part was really important...figuring out how much things should cost and how much I would have to sell to cover those costs.
Working with Kate also helped me start to think about marketing in a different way. I am being more thoughtful about what I apply for and keeping in mind the time it takes. I am actually good at applying for stuff so I think it keeps me from doing the things I’m nervous about. My website is tighter now, I have a free gift for those that subscribe to my mailing list, and I have more of an idea of how to do email marketing.
I feel like I am ready to be ready to start marketing. And it doesn't feel as far out of reach as it did before. Kate is an advocate for the artist and wants to help the artist figure out what their priorities are and where they want to go. She’s not pushing her expectations on the artist. She’s super easy to talk to, excited about the work she’s doing and fun to work with.”
—Nicole Havekost, Artist, nikimade.com, @nikimade
“Kate’s organizational advice, sales writing help, and editing has been invaluable.
She helped me refine and clarify the myriad of ideas swimming around my brain. And I’ve learned how to prioritize my work and have built a habit of scheduling time each week to work on my business. I'll continue to use the templates, documents, sheets, and other tools she helped me create as I take my business to the next level.
Thanks to Kate’s support and encouragement, I feel more confident and capable of providing my Art Tonic services. I was able to express my fears and struggles regarding starting a creative business without fearing judgment when working with Kate. And I’m now ready to confidently talk to people about my business and pursue new clients. I was worried about the amount of the investment and if coaching could help me enough to be worth the money and it was!”
—Justina Martino, Founder, Art Tonic, arttonic.org, @art.tonic
"Since working with Kate, my email list has doubled, many of my processes are streamlined (or becoming that way!), I have a more concrete understanding of how to fulfill my financial goals, and I have a ton of new ideas!
Kate has a wealth of ideas, knowledge, and experience. Being able to tap into that was incredible. I'm in a stage where I feel like there are a lot of things I'm doing for the first time and to have someone with more experience in my corner was so amazing, especially when it comes to writing emails, ads, and eblasts.
I have a tendency to overthink, to worry, and to delay my progress because of the worry. Kate was able to lovingly push me outside of my comfort zone so that I could progress.
I'm even more of an action-taker now than I was before. I feel more ready to dive in, give it a try, and see what happens. I picture Kate’s voice in my head asking me how it would feel to do XYZ today. I feel re-energized to make more work and to finally start on in-person workshops, art prints, eblasts, and other things that I was unsure about prior to working together.
When you work with Kate, get ready for things to be a lot easier. I didn't realize how many things I was making more difficult than they needed to be. Kate made me feel supported and inspired even when I was having a rough week.
I really felt as though the process was tailored to my needs and I felt heard and encouraged every step of the way. THANK YOU in a huge way. This has been such an eye-opening and inspiring experience!"
—Annie Brown, Artist, byannieb.com, @byannieb
“I made my LARGEST painting sale to date for five times more than I've ever sold a painting for before.
I feel like the six months working with Kate was an accelerated graduate school program - two years worth of work streamlined into lots of action-taking, one-to-one sessions tailored just for me. I could have easily dropped $40K on that kind of program at a credible university (yay student loans!), but I chose to work with Kate instead, and it’s THE BEST DECISION I MADE in my art career to date. I'm not in debt from hiring her (I sold ONE painting that covered my investment!) and I've got confidence to boot now.
My entire language surrounding my capabilities, business knowledge, and artistic credibility has shifted dramatically since hiring Kate six months ago. The work was so completely empowering.”
—Courtney Potter, Artist, courtney-potter.com, @courtneypotterstudio
“It's been such a privilege to learn about everyone's projects. Thank you, Kate, for all the support you provided us.
This has been one of the best supported grants I've ever participated in in terms of providing support for our personal development as artists. I have really benefited from the classes so, thank you.
And, thank you to Kate and Susanna for helping us make this happen. It's really unique. I don't think a lot of cities have this kind of opportunity, so I was really excited to get to join the group. I applied for two more grants this year, so I’m looking forward to seeing how my work continues to grow!
—Emily Perez, Sacramento & NEA Seeding Creativity Grantee, www.macondomusic916.com, @macondomusic916
“Kate introduced me to new ways of thinking about social media as a useful studio tool, and consequently demystified my relationship to social media.
Kate’s suggestion that I read “Big Magic” was brilliant, and came at a perfect time in my practice. And, I am painting again. Overall, what came through to me is Kate’s compassion, focused attention, and her capacity to listen carefully to whatever I had to say. Kate’s problem solving is exceptional, and she offered me ideas and possibilities which had not occurred to me. With time and practice, my intention is to make use of the concepts/information/tools we worked on to continue making progress towards my goals."
—Patricia Altschul, Painter, patriciaaltschulart.com, @patriciaaltschulart
“I got volumes out of this work with Kate. Because of her help, I achieved something I dreamed of generating: a body of work, a book, an installation, and two films.
I learned as an artist how to plan, promote, market, and stage interconnected events in person and online. All within an ambitious deadline of three months. Kate is Wonder Woman!
The most beneficial part to me was being able to process the ups and downs with someone who understood! Our friends and partners who support us don't get how very complicated and emotionally demanding promotion and putting ourselves in the public is. Talking out the confusion and doubt with Kate, who was always motivational, moved mountains for me.
The layers and details of working as I do easily overwhelm me, not unlike planning several weddings at once. Taking my concerns and questions to Kate, rather than endless rabbit holes of research, got me what I needed swiftly so I could keep momentum and not get squashed by the lists of tasks and details.
I'm now able to see more clearly my intention as an artist--to connect with people--more holistically. Making work is only a small part of the process. The other part is planning, publicizing, marketing, and coordinating a platform for gathering people around a shared interest. I saved time with my investment in doing this work and I know I made the right move.”
—Elder Gideon, Artist, eldergideon.com, @elder.gideon
"I now feel ready to reach out to potential students, teaching, selling art, feeling that I am actually an artist and that I will succeed.
I had seen many ads for courses, programs and workshops that would show me how to sell my art online, start selling my art, etc. I even took one but the advice was general, and vague. I needed more help and I wanted advice tailored to my specific needs which is what I found working with Kate. She knows what it takes to get the job done. She’s straightforward, no nonsense and also nice and friendly to work with.
The best part about working with Kate is that she’s given me step-by-step how to’s. After much online research I have a pretty good idea of what I need to do – but no clue on the specific steps. She’s helped me with my marketing approach because she knows what potential students, teachers, publicists, galleries, etc. want and how to reach them. And she has a way with words and knows how to create writing that persuades while remaining authentic and sincere.
Since working with Kate, I now have 1,254 people on my email list and 518 Instagram followers. And, I also have awesome copy on my website, great follow up emails for my email subscriber campaign, a way to keep my audience engaged with regular emails, confidence creating my own videos, syllabi for 4 courses, an improving Instagram feed, and regular and valuable feedback on all of these. More importantly, I have a direction and a real plan for my business."
—Linda Meyer, Artist, lindameyerabstractart.com, @instaabstractart
“I have 4 commissions in the works right now! And I have my first awesome, high end magazine feature that I got as a result of writing the press release.”
I have confidence about how to achieve more exposure in the press and through projects for collectors. And I’m ready to approach next level galleries about showing my work. This is such a big deal to me. I definitely wasn’t ready before, even though I’ve always wanted to be.
Now, I know how to answer, "Who is my target audience?" and "Why do my collectors need and want my work?". Before working with Kate, I didn’t have clarity around those questions. Kate’s ability to reflect back to me my own dreams, goals, and progress over time brought this confidence.
The fully developed structure and guidance she provided, the questions she asked, the weekly conversations, and tools helped to get me there. And all of her knowledge, advice, tips, and the accountability were great. Action-taking became fun and easy with this kind of support.
Templates for things like emailing a gallery, and support like editing that template so it's something I’m excited to send, are things that help me to show up and want to achieve more. I’m no longer hiding out in my studio.
Kate has a warm, supportive personality and attitude. She is enthusiastic, encouraging, nurturing, fun, authentic, and action-oriented. Her commitment to me is so evident and makes such a big impact on MY commitment to achieve my goals! I’m forever grateful for how Kate showed up and helped me so thoroughly. Artists need her!
—Annie Broderick, Artist, anniebroderick.com, @anniebroderickart
“Since working together, a lot is happening! I have several shows lined-up now including a solo exhibition, I learned how to frame, and I’ll be in an art fair.
I also have a better handle of organizing prospective galleries. I loved how responsive Kate was, and helpful to bounce ideas off of, etc. The voice memos were a great way to communicate. I would love to work together again in the future. And, I recommend her to anyone who is motivated, organized, and ready to do the work with Kate’s support. Thanks for being a positive influence on my career!”
Megan Emily Ely, Elyiara Studio, Artist, meganemilyely.com, @elyiara_studio
“Kate finds a way to gently check-in on my progress during each meeting.
I enjoy talking about art and photography with Kate and with others whenever I can. Meeting every two weeks with the small group is a good format. I’ve seen that being open about my experiences helps others, and can be of benefit to myself by re-thinking and comparing my actions and future directions. I like being able to ask specific questions to Kate which enables her to understand and give better ideas, thoughts and feed-back for me to contemplate with my photography practice. Thank you, Kate!”
Jim Wilson, Photographer, www.invitinglight.com, @invitinglight_photography
"Since working together, my website has been paid attention to by a professional and I'm starting to learn how to use its features. I'm connecting with art collectors, friends, relatives, and colleagues about my art.
Kate has inspired me to get back into the studio and I'm looking at leading artists' work again. I've started thinking about the value of art - mine and others - while dropping that negative hypercritical state I'm in relative to art and everything else.
I'm enjoying life more and am reconsidering my art business and my art. I've met other artists at the same point in their careers as I and have connected with one of them. And, I have a strategy for sales that I'm putting into action. Synergy is beginning because of these steps.
Kate is non-judgemental and keeps the ball moving forward. For me, working together was a "Hail Mary!" pass that seems to have worked. To anyone thinking of working with Kate to help them move forward, take a leap of trust in yourself and others."
—Laura Stokes, Gallery Owner & Painter, laurastokesgallery.com, @laurastokesartsales
“I feel ready to raise my prices, do more regular outreach and I see my work as more valuable.
I’ve created a more solid routine and feel more comfortable with marketing myself. Doing this work with Kate provided me with great information and awesome moral support. And maybe the biggest thing was having an educated sounding board. Kate is very positive, knowledgeable, reliable, easy to talk to, and generous with her time. Even though a lot of information is available online, it was nice to have someone to help me sort through it. And, it was helpful to have someone objectively support me to identify my strengths!”
—Karen Gray Shaw, Artist, karengrayshaw.com, @kgrayshaw
“After working with Kate, I have a framework for pricing, a stronger direct marketing approach, and I keep in touch with my collectors WAAAY more. I learned a lot about myself by being more disciplined and I’m now in a place of empowerment with creating and sharing. I liked Kate’s attitude, appreciation for my passions, understanding, and encouragement with resources and advice. The thoroughness in her responses was always so thoughtful and in-depth, and our regular calls added structure to my days when I felt ungrounded. It was a wonderful and valuable engagement.
I would recommend Kate to artists who are going through a transition or expansion in their art career because of how she’s able to serve and empower her clients emotionally. Looking back from a more empowered place than when I began before I worked with Kate, I realize how important it is to ask for help when you need it, and to invest in help when you can."
—Sompurna Mini Mukherjee, Sculptor & Designer, minibutmightyart.com, @minibutmightyart
"My business literally tripled the amount I was making from last year and I know I would not have gotten there if I had not worked with Kate.
Pricing and setting client boundaries were always a struggle for me, but now I’m confident because I know what to charge to cover my costs. I also have the right tools to professionally communicate client boundaries. After working with Kate, I've learned how to frame my promoting and social media. And, how to track my income and project months ahead to set realistic goals. I’ve exercised my workshop selling muscle and feel confident in what I'm offering.
Without working with Kate, I'd still be stuck in old ways of pricing my offerings, old ways of thinking and old ways of promoting my business. The investment in hiring her is worth it for what she offers and how much she’s there for you. I felt supported throughout the whole process and the experience helped me to focus my efforts to grow my income.
I recommend working with Kate to any artist, maker or creative who feels like they’re struggling. She’ll help you in ways where you may not even realize you’re stuck. As a creative herself, she understands artists and knows how to listen to you. Hiring Kate to help you can only benefit your creative business. The things I learned will last my lifetime."
—Michelle Cordova, Artist, Teacher & Writer, michellecordova.com, @michellecordovapainter
“Before working with Kate, I didn’t trust myself to do the work and I knew I needed hand-holding to get me off and running. I've always been a reliable hoop jumper for OTHERS, but not so accountable to myself and my dreams.
The fact that we had weekly meetings in which Kate helped me set realistic goals for the week ahead (and to which I knew I'd be reporting back to her on) was the game changer. I simply didn't have a game plan for prioritizing what to do first, and how to build on that. Now, I’m not only comfortable calling myself an artist but am committed to my art making both creatively and commercially.
My Instagram followers have nearly doubled, and a number of those followers are legitimate galleries, two of which have approached me about my work, including one in NYC! I'm also very comfortable doing Instagram and Facebook videos, stories and posts. I have a professional website, routinely updated, with a mailing list and subscription option. And I feel ready to begin "marketing" my work to select galleries.
Kate has a wonderful gift for helping people make concrete plans, break those plans into doable bites, and broaden the scope of what they imagine is achievable. She’s also an amazing cheerleader, celebrating peoples' wins and urging them to keep pressing for ever bigger ones.”
—Deb Baker Hall, Contemporary Mixed Media Artist, debhallart.com, @debbhallart
"I updated my process for selling my books and sending only one letter resulted in a purchase of over $500! I’m looking forward to doing this process again and again.
Kate gave me a lot of helpful tools that have allowed me to become more organized with the financial side of my art business. I now know how to break down the costs of my books and kits and I’m more aware of how much income I get from each. I’m more conscious of making a profit, and I’m starting to get over my nervousness of asking people questions about money and my artistic worth. I’m starting to think of my art business as an actual business that can make money.
I loved all the ideas we popcorned off each other. Every session was an explosion of ideas and it was such a positive experience. She’s so encouraging and working with her brought some of that good energy into my business. If you’re considering working with Kate, she’s going to be your number one cheerleader. And she backs up those cheers with concrete ideas that will help you grow your artistic vision."
—Nikki Thompson, Book Artist, Deconstructed Artichoke Press, @d_artichoke
“Participating in Sac Open Studios workshops has helped me boost my art sales.
In 2020, I knew nothing about social media. Kate Farrall’s The How to Promote Your Art on Social Media workshop really got me going; it taught me how to open business FB and IG accounts and how to leverage them to increase visibility and sales.”
- Paula Bellacera, Artist, www.paulabellacera.com, @paulawenzlbellacera
Meeting with Kate felt easy, fun, and simple, and led to some great aha moments.
I wasn’t sure what it was going to be like as I’ve never worked with an art or business coach but I was open to trying it. I loved how it helped me get more clarity around my vision, the things I need to work on, and action steps I can take.
I feel less afraid to get answers I’ve been hiding from getting. And more confident in putting ALL the info I can out there and letting customers decide what works for them instead of me deciding for them. For people who are thinking about meeting with Kate, it can really make a big difference, even if they’re skeptical. It’s fun and informative and can help to create a clearer vision. I loved it!
—Lauren Karpinski, Painter, laurenkarpinski.com, @laurenkarpinski
"Kate shared my level of excitement and was straight forward with what needed to be done and why, which supported me having a successful first solo art show where I felt 100% prepared.
She has great ideas and is a great motivator! And, she kept up with me. I loved working with Kate and would absolutely hire her again. Doing this work was worth the investment to grow my art business. I'm ready to stop thinking small and explore new ways to serve my mission."
—Nancy Hansen, Painter, nancydhansen.com, @ivndhart
“I felt super energized and have already done the emails for January through May.
Thank you SO MUCH for a terrific workshop on email marketing! I felt super energized and have already done the emails for January through May. Plus I have scheduled them as blog posts on my website too! Feeling super stoked.”
—Eileen Noyer, Painter, eileennoyer.com, @eileennoyerart
"I came to Kate with lots of scattered ideas. Through her guidance and coaching, she helped me develop a beautiful and coherent line of products with my art on them that are now selling successfully through a very big company.
If you’re feeling overwhelmed online because there are too many things to do, work with Kate. Her system of tracking and accountability paired with her encouragement will help you get unstuck. After working with Kate, I feel like I’m ready to put myself out there and really be seen. I know how to stop spinning so I can stay focused on my goals and achieve them. I got RESULTS and, I’m feeling empowered by my art!”
—Ana Maria Matamoros, Artist, analifedesign.com, @analifedesign
"Working with Kate taught me so much about the etiquette of galleries, and how they run that I feel much more comfortable knowing which ones are right for me. I now feel more empowered in what I'm bringing to the table, rather than feeling like I'm relying on someone else to make my future happen.
Kate did her homework to get to know me and my work. On our first call, I felt like we had already been working together for a week, so that we could really maximize our time. I definitely recommend working with Kate. She is approachable, genuine, and has real world experience that she wants others to benefit from. If you put in the work, the value is there and more. Kate wants you to succeed. Part of the benefit she brings is having someone to keep you on track. I can't wait to work with her again."
—Lizzie DiSilvestro, Artist, ldisilvestroart.com, @ldisilvestroart
"I’ve made real progress on my goals.
Working with Kate was worth every penny. My website feels alive and viable! And, I’ve made real progress on my goals. It made so much difference to have her cheering me on and deflating the feelings of overwhelm I had. She understood me as a person along with understanding the experiences of being a studio artist. Her firm but compassionate pressure as well as her clear-eyed and expert feedback were valuable. Working with the structure and the external accountability Kate provided felt nurturing and helped me accomplish what I set out to do. She wants you to succeed."
—Katie Thomas, Artist, katielouthomas.com
“Kate provides top-shelf service from the big-picture strategy down to the most minute detail.
She helped me wrap my mind around a quick-turnaround master class by helping me with promotion strategy, content development, copy review, and execution. She's got the highest standards and the results prove it—with Kate's help, I doubled the attendance of my class.”
—Mimi Bishop, Online Business Coach, mimibishop.com
"You are a terrific coach, Kate! I sincerely respect you and all of the help and tips you provide in the entire artistic community! After working with you, I learned to reduce typical artistic flaws, like poor marketing skills. I can't pretend to dominate the entire game yet I am still so thankful for you, Kate.
I've got my e-newsletter up and running so I can now share my art with more people!"
—Annette Heacox, Creative, annette-arts.com
"Having a business coaching session with Kate gave me a much-needed shot in the arm, and also somehow managed to feel like having coffee with a friend.
She gave me a thorough review of my website and presented seriously awesome ways to improve and grow my business. She combines marketing expertise with the perspective of a professional artist, which is an extremely valuable and rare combination. And she’s fun! I’m grateful for her advice, and the suggestions she gave are already helping my business."
—Bridget Lewis, Artist and Owner, Delta Press
"Working with Kate was so inspiring! She helped me see that many of my perceived concerns and obstacles had clear solutions.
She was collaborative and creative in her approach to problem-solving, and her background and education in fine art made me feel very comfortable working with her. She's got the mind of an artist and the strategy of a marketing professional. Kate knows her stuff!"
—Amy Green, Artist and Owner, amygreenart.com, @amygreenart and @noblepathapiary
"Kate helped me step into my power as a business owner.
Kate totally shifted my mindset about running my business—instead of letting it run me! She showed me that I had fallen into the trap of being accommodating in a way that wasn’t helping me or my clients. Thanks to our work together, I went from having a messy process for inquiries which took tons of time to manage, to having a clear, streamlined one that helps my clients easily schedule a workshop, make deposits, and cross another task off their to-do list—while weeding out potential clients who aren’t a good fit. I’ve booked three workshops and am in talks with three more potential hosts and yes a big part of that is thanks to Kate helping me get clear on and uphold my boundaries."
—Kait Scalisi, MPH, Sex Educator + Founder of PassionbyKait.com
"My subscribership is up, sales are improving..."
“Kate has been nothing short of miraculous for me, so full of ideas, and most of all has given me specific tasks to really grip my teeth into and focus. I needed the focus bit most of all and I'm working through all her suggestions point by point and it's paying off. My subscribership is up, sales are improving, and I'm just feeling a greater flow of understanding what it takes to promote one's self.”
—Joanie Springer, Painter, artforthesoulofit.com
"She takes care of elements of this job that I hate"
"Working with Kate is wonderful because she brings a passion and appreciation for the arts into her marketing strategies. She takes care of elements of this job that I hate, she does them in a fraction of the time it would take me to do them, and she does them much, much better than I ever could.”
—Sofia Lacin of LC Studio Tutto and Abstract Painter
“I took NYC by storm!”
"Thank you Kate! With my newfound skills I took NYC by storm! I presented my work with confidence and was able to explain it in a cohesive manner. I got a connection with a gallery there and as a result my work is now going to be exhibited in an art fair in Miami. Not only were the tools very helpful but your enthusiasm was very motivating. Thank you!"
—Charlotta Hauksdottir, Photographer, charlottamh.com