I’ve been hearing more and more about how Instagram is allowing artists to build connections and actually sell art—all in a place without a mechanism to make a purchase. There’s no shopping cart, no buy now button, no way to take credit cards and barely enough room in the profile text for any kind of artist statement. Pretty interesting, right? That’s why this week I’m sending you a link to an article by Vouge that has some great insights on why and how Intagram is working for artists: Why the World’s Most Talked-About New Art Dealer Is Instagram. There are a lot of good examples in it that might inspire some Instgram ideas of your own. If you’re feeling jazzed by what you read, go ahead and follow the artists they mention to see and experience first-hand how they’re doing it. If you have thoughts about the article or the concepts it’s putting forward, leave a comment. I’d love to hear if you think Instagram is complete junk or the bee’s knees.
Happy art making!