Are you sharing your work on social media?
Maybe you’d like to share it more? Or maybe you’re just starting to use Instagram or Facebook?
No matter where you are in how much you use your social media to share what you create, there’s one easy way to help your audience of collectors, friends, gallerists and peers to connect with you immediately.
Are you ready for it?
Use a photo of your face as your profile image.
Despite how easy that sounds, I know there are reasons you might not agree.
Any of these sound familiar?
I hate photos of myself
I want to be known for my work
I don’t have a good photo of myself
I’m afraid people will be judgy if I use my photo
I hear you. All of those make a lot of sense. BUT, using a photo of you works so much better.
Here’s why:
We’re humans. We’ve evolved to connect with faces. Specifically eyes. So using your photo is an immediate way for people to see you as a real human, not just another bot posting on social media.
When you use the same profile photo on all of your social media platforms, you look like you’re everywhere. As in, people feel like they’re seeing you showing up and engaging a lot. And, the more they see you, the more likely they are to feel comfortable buying from you.
So skip using an image of your art or an illustrated logo and use a photo of your face instead. It’s the best way to immediately connect with your audience.
I’m curious what you think about this? Let me know in the comments.
Cheers,
Kate