If you’re reading this, there’s a good chance that you're heading into a season where selling what you make might be your focus. Especially if you’re planning to do an in-person pop-up market or your own open studio event.
Does this kind of thing make you a little nervous?
Or feel like you’re being pushy because you’re asking people to buy your work?
If you ever get a twinge of that yucky feeling, I want you to keep reading. What I’m about to share might help to ease that icky-sales-feeling. I know it did for me.
When you’re out there at a booth or under that festival canopy, keep in mind that your audience is there for the express purpose of checking-out your work to see if it’s a fit for their needs right now.
By showing up to your event, they’ve raised their hand to say, “I want to know more”.
They’ve put themselves into that room with you because they’re interested in learning what you’ve made and how you can help them find the perfect gift or something special for themselves. They’re interested in buying what you make.
And because of that, by selling you’re work, you're helping them. If someone views buying your work as helpful, then that doesn’t feel sales-y or yucky right?
So, your mission is to step up and feel proud to sell what you’re making because there are people who are looking for exactly what you’re making. They’re putting themselves in the same room with you to find you. You can help them out, right?
I know you’ve got this. Does reframing how you think about sales in this way help? Let me know your thoughts and questions in the comments.
Cheers,
Kate