Artist Nearly Sells Out During Open Studio Sale

What if during your next open studio event you got:

  • Too many visitors to keep count

  • A live spot on your local TV morning show

  • Another TV interview at a different event

  • 51 new mailing list subscribers

  • A Press mention

  • A commission

  • And nearly sold all your inventory

That was ceramicist, Deborah Pittman’s experience last year during her Open Studio event. Read on to find out her secret sauce...

www.katefarrallcoaching.com

Why People Buy Art - A Lesson Inspired by Prince

Do you ever wonder, what compels people to buy and collect things made by hand? A painting, a collage, a necklace, a ceramic vase. I often think about this question.

For a long time it really bothered me. Handmade objects are usually more expensive than similar pieces that you'd see in a big box store, harder to find, less convenient to buy and the list goes on.

Admittedly, I'm from a generation who loves the artist formerly known as Prince, big time. So much that my sister was messaging me, and a childhood friend felt compelled to call me after years of losing touch when they heard he died. As evidenced by my Facebook feed, I'm not the only one mourning.

While scrolling through the Prince related posts, I was struck by one that asked why are we all so sad about the death of an artist we've never met before?

"Good question" I thought (through my tears of purple rain). The answer to that intrigued me since it applies to all artists. Now you might be thinking, I’m not Prince! I’m nowhere as big as he is. I’m not a musician.

I know, I know but this concept still applies. Click through to read how this idea might change the way you think about your sales. 

www.katefarrallcoaching.com

Posted on April 22, 2016 .

Too Early to Promote My Event??

Have you ever wondered just how far in advance should you start telling people about an event?

What’s the appropriate amount of promotion for an upcoming opening, festival or happening?

Especially if it’s a long way off, you may wonder, “How many times should I email them about the event without getting on their nerves?”

If you’ve ever wanted to know what to do in this situation, dive in for the answers plus get a free event email promotions planner. www.katefarrallcoaching.com

Rejection - Dealing Better With It

It sucks.

How can you feel good about putting your art out there when there's a chance that you might be rejected?

It feels sooooo personal when your art is turned down. Your creative endeavors are such an extension of yourself that it can feel like an arrow straight through your heart when rejection hits. What happens after you’ve been rejected? Are you stopped in your tracks? Does it spur you to keep going?

Posted on April 30, 2015 .

Is Instagram Your Next Art Dealer?

I’ve been hearing more and more about how Instagram is allowing artists to build connections and actually sell art—all in a place without a mechanism to make a purchase. There’s no shopping cart, no buy now button, no way to take credit cards and barely enough room in the profile text for any kind of artist statement. Pretty interesting, right?

Posted on September 4, 2014 .