What if during your next open studio event you got:
Too many visitors to keep count
A live spot on your local TV morning show
Another TV interview at a different event
51 new mailing list subscribers
A Press mention
A commission
And nearly sold all your inventory
That was ceramicist, Deborah Pittman’s experience last year during her Open Studio event. Read on to find out her secret sauce...
Do you ever wonder, what compels people to buy and collect things made by hand? A painting, a collage, a necklace, a ceramic vase. I often think about this question.
For a long time it really bothered me. Handmade objects are usually more expensive than similar pieces that you'd see in a big box store, harder to find, less convenient to buy and the list goes on.
Admittedly, I'm from a generation who loves the artist formerly known as Prince, big time. So much that my sister was messaging me, and a childhood friend felt compelled to call me after years of losing touch when they heard he died. As evidenced by my Facebook feed, I'm not the only one mourning.
While scrolling through the Prince related posts, I was struck by one that asked why are we all so sad about the death of an artist we've never met before?
"Good question" I thought (through my tears of purple rain). The answer to that intrigued me since it applies to all artists. Now you might be thinking, I’m not Prince! I’m nowhere as big as he is. I’m not a musician.
I know, I know but this concept still applies. Click through to read how this idea might change the way you think about your sales.
Have you ever wondered just how far in advance should you start telling people about an event?
What’s the appropriate amount of promotion for an upcoming opening, festival or happening?
Especially if it’s a long way off, you may wonder, “How many times should I email them about the event without getting on their nerves?”
If you’ve ever wanted to know what to do in this situation, dive in for the answers plus get a free event email promotions planner. www.katefarrallcoaching.com
She won a Big Commission but… didn’t have a contract. Everything was based on a verbal conversation. And, the cost of materials alone made it a huge outlay of her money, up front so it hit her… “I need an agreement of some kind but where do I find a good one?”
Harness the magical powers of technology to spend less time in front of your computer and more time in the studio all while growing your creative biz.
If you want this to be the year where selling more work is a priority, you can’t afford not to add a genuine and non-schmoozy email newsletter to your mix. Here are five reasons to get your e-newsletter started or to re-commit to it.
It sucks.
How can you feel good about putting your art out there when there's a chance that you might be rejected?
It feels sooooo personal when your art is turned down. Your creative endeavors are such an extension of yourself that it can feel like an arrow straight through your heart when rejection hits. What happens after you’ve been rejected? Are you stopped in your tracks? Does it spur you to keep going?
You’ve probably been hearing a lot about how Instagram is helping artists build a following of collectors and fans. It’s been great at driving traffic to artist websites and even making sales, sometimes big ones. So today I’m sharing how MONDAYS has done just that.
I’ve been hearing more and more about how Instagram is allowing artists to build connections and actually sell art—all in a place without a mechanism to make a purchase. There’s no shopping cart, no buy now button, no way to take credit cards and barely enough room in the profile text for any kind of artist statement. Pretty interesting, right?
Ask yourself what actions you can take to add to the opportunity. What would make it even better for the people involved including you? What would make it more exciting? What could you do that would get more people involved and fun happening?