Workshops to kick your outreach efforts up a notch!

Hi there! I offer in-person and online workshops in addition to one-to-one coaching. Subscribe to my e-updates to be the first to know about these workshops.


Pricing and Selling Your Art 

Monday, June 4, 2018, 6- 8 pm

Verge Center for the Arts, Classroom 625 S St, Sacramento, CA 95811

 Investment: $50 Verge members & Sac Open Studio Artists, $60 non-members

Registration by May 30, 2018

Do you feel like you don’t know what to sell your work for?

Are you sometimes shy about telling someone what your art costs?

Maybe you feel like you could be selling more if you were a better salesperson.

Are you ready for your next art sale?

Come to the Pricing and Selling Your Art workshop to learn how to price your work, prepare for sales and to get rid of that uneasy feeling you get when you think about selling your work.

This workshop will leave you feeling inspired and confident about heading to your next art event or open studio. And, it’s going to help you make sales.

In this workshop you’ll learn:

  • Pricing – How to price your work and how to be confident about your prices

  • How to engage and interact with customers, even if you’re shy

  • How to prepare for sales, even if you’ve never sold a piece

  • How to be ready for tricky questions

  • Strategies and techniques for selling your work

  • How to add value to your work

  • How to shift your thoughts away from “they can’t afford my work”

You’ll learn my number one method for selling art work without feeling sleazy or slimy while you’re doing it.

Preparing for an art show or inviting people into your studio sanctuary can feel like a daunting task. In this workshop, you’ll learn how to break it down into an easy process that’s doable, even for those that are shy or feel overwhelmed by the thought of putting price tags on their work and standing firm in that price.

Register now so you can finally feel confident about selling your work!

***Buy this class as a part of the Verge Artist Bootcamp Package and save $20***

Artist Bootcamp Package Includes

  • How to Document your Show/Space on April 29th
  • Pricing and Selling Your Art on June 4th
  • Social Media Workshop on June 13th
  • How to Use Natural Light to Document Your Work on July 24th
  • Portfolio Review on August 11th

Please note, Artist Bootcamp classes are priced individually.

This workshop is led by me, Kate Farrall, a Sac Open Studios volunteer and artist as well as a mentor for artists, makers and creative entrepreneurs who want to earn more from what they do. They’ve got amazing art, handmade objects, and life changing services to offer but feel frustrated that they're not selling more and aren’t sure what to do about it. She helps them connect and engage with people who want their work so they can stay true to what they love doing while earning more money. 

I am also an artist who loves all things alternative photography. I've exhibited work alongside the work of Marco Breuer, Heather Ackroyd and Dan Harvey, Binh Danh and Ann Hamilton. I hold a MFA in Photography from the California College of the Arts as well as a BA in Art History and a BA in Photography from the University of Maryland, Baltimore County.


Open Your Art Studio:
The Basics to Promote Your Open Studio!

Wednesday, May 23, 6:00-8:00 PM

Verge Center for the Arts, Classroom 625 S St, Sacramento, CA 95811

Investment:
FREE for all 2018 Registered Sac Open Studios artists
$45 for artists not registered in Sac Open Studios
$35 if you’re a Verge member and not a participating 2018 Sac Open Studios artist

Register now!

Do you want to make the most of your Open Studio or Sales event?

Come to this workshop to get ready and excited to host your next art event like Sac Open Studios or your fall holiday sales. You’ll learn how to get the word out prior to your event so you’re ready for a great open studio!

You'll gain know-how that you can implement right away and throughout the year with all of your outreach efforts. No matter your reasons for doing a sales related event—to sell work, share your art with designers, gallerists and collectors, or to have a party—this workshop will leave you feeling excited and ready to promote your event!

You'll learn:

  • How to promote your event.
  • How to prepare for sales, even if you've never sold a piece.
  • Props you need.
  • How to engage visitors, even if you’re an introvert.
  • Three important activities to do after your studio event.
  • Success stories from real, live artists who’ve done it right that’ll spark your own great ideas.

Bonuses:

  • Outreach Calendar: A schedule for what to post and when.
  • Social Media Copy Me File: Social Media posts that you can copy and paste to get people there.

I want you to sell a ton of work this at your next event so I’m giving you all the goods you need to make it happen.

Inviting the public into your art space can be a daunting task. In this workshop you’ll learn how to break down the prep process into easy, actionable steps that are doable, even for artists who are shy about sharing their work or overwhelmed by the thought of getting ready to show their art in such a personal way.

We’ll share real-life success stories from Sac Open Studio artists to give you examples of how you can make your next studio event even better. You’ll learn what these artists did to get people in the door and to make sales.

This workshop is led by me, Kate Farrall, a Sac Open Studios volunteer and artist as well as a mentor for artists, makers and creative entrepreneurs who want to earn more from what they do. They’ve got amazing art, handmade objects, and life changing services to offer but feel frustrated that they're not selling more and aren’t sure what to do about it. She helps them connect and engage with people who want their work so they can stay true to what they love doing while earning more money. 

I am also an artist who loves all things alternative photography. I've exhibited work alongside the work of Marco Breuer, Heather Ackroyd and Dan Harvey, Binh Danh and Ann Hamilton. I hold a MFA in Photography from the California College of the Arts as well as a BA in Art History and a BA in Photography from the University of Maryland, Baltimore County.


Want to host an in-person workshop for your group or organization?

Help them up-level their business game by learning:

  • Business Basics
  • To Sell Confidently
  • To Jumpstart an eNewsletter
  • How to Have a Killer Art Sale
  • How to Approach & Work with Gallerists

I host workshops and talks that are tailored for your group's specific needs and interests. Talks and workshops are generally between 2 to 3 hours and some involve multiple meetings that are designed to make sure everyone completes their workshops by having implemented what they learned. ---I love helping creatives see big results by putting what they've learned into action!

Organizations that I've worked with in this way include:

  • San Francisco Camerawork
  • Glass Alliance of Northern California
  • Stockton Art League
  • Cordova Community Council
  • San Joaquin Potters Guild
  • Verge Center for the Arts

Perfect for art groups large or small who want to uplevel their sales events and opportunities throughout the year.

Send me a message here with the topics you're most interested in and II'll send you the speaker fee, available dates and more questions about what your group needs.