Workshops to kick your outreach efforts up a notch!

Hi there! I offer in-person and online workshops in addition to one-to-one coaching. Subscribe to my e-updates to be the first to know about these workshops.  


The Successful Social Media Plan Every Artist Needs - 10/9!

The Successful Social Media Plan Every Artist Needs

In-Person Workshop!

Wednesday, October 9, 2019
11:30 am - 1:30 pm
Blue Line Arts, 405 Vernon Street, Suite #100, Roseville, CA 95678

Register Here!

$60 members, $75 non-members

You’re an artist making work who’s ready to finally use your social media accounts to help you show and sell your art.

You’ve heard so many stories about how Instagram and Facebook are helping artists do impressive things that you’re ready to figure it out for yourself. 

You love sharing your work, selling it and having it exhibited, and you feel like now’s the time to see what social media can do for you. 

But, with SO many platforms out there and ALL of the options that exist, you feel overwhelmed by the thought of figuring out how to make it work for you. 

Knowing what to post and when can feel scary because you don’t want to come off as self-serving or like an amateur. You’re worried about how to get followers and how to translate that into sales. 

You feel like you’re missing out on a huge opportunity to sell your work.

If only you knew the right things to post, you’d feel like you were getting somewhere—somewhere that leads to shows, sales and getting the recognition your work deserves. 

Do any of these sound familiar?

  • You wonder how some artists are selling work on social media when your work feels way better. 

  • You want your work to look amazing on your social media platforms and right now it feels messy and not cohesive. 

  • You wished you had more followers. 

  • You post but feel like you’re not getting anywhere. 

  • What about having pricing on Instagram? Is that in poor taste?

  • You feel like social media is such a time sink but you feel like you should be using it.

Even if you’ve been making work and posting about it for a while, I’ll show you how to use Instagram and Facebook in the most effective and strategic ways. You’ll have a real plan that you can easily put to use, again and again, so you can promote your work and your upcoming show or open studio. 

You’ll feel confident to use social media to help you build your art career, sell more work and build a meaningful community centered around your work. You’ll start to feel excited to post and share your art because it is so much easier with a real plan that’s designed for results. 

Imagine how great it will feel to actually have a system for using Instagram and Facebook to fill your opening with potential buyers.

When you’ve completed this workshop, you’ll feel prepared and ready to incorporate social media as a tool to grow your art career. It’s going to be great!

You’ll learn:

  • How to make the most of Instagram and Facebook.

  • Why social media is important for your art career.

  • How to engage with your audience in meaningful and authentic ways.

  • How often to post.

  • If you should post prices.

  • How to get followers even if you don’t have that many right now.

You’ll leave with the knowledge of how to start using social media to sell your work and build your community. You’ll understand the details of what you need to know and do without getting bogged down by all of the options that are out there. 

You’ll have the same social media promotions plan that has helped my clients get collectors to see and buy their art in conjunction with their openings. It’s prioritized so you always know what’s most important to do next. When you use this, you’ll be able to get back to making art instead of spending too much time promoting it. 

This workshop will be the cliff notes you need to start seeing social media results. 

You’re welcome to bring your lunch to the workshop. And feel free to bring your laptop or iPad to take notes and access your new tools electronically during the workshop. 

There are a limited number of seats for this in-person workshop. Grab one now so you can take the first step in using social media to get sales and truly connect with your audience.

Yes, I want to be a part of this! Save me a seat.

This workshop is led by Kate Farrall, an artist as well as a business guide for artists who want to earn more from their work. They’ve got amazing art and know that they absolutely have to do give their art a chance. She teaches artists to connect and engage with the right people who want to show their work and invest in their art, allowing them to get the recognition they deserve and make money doing the creative work they love.

Kate is also an artist who loves all things alternative photography. She has exhibited her work alongside the work of Marco Breuer, Heather Ackroyd and Dan Harvey, Binh Danh and Ann Hamilton. She holds a MFA in Photography from the California College of the Arts as well as a BA in Art History and a BA in Photography from the University of Maryland, Baltimore County.


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Want to host an in-person workshop for your group or organization?

Help them up-level their business game by learning:

  • Business Basics

  • To Sell Confidently

  • To Jumpstart an eNewsletter

  • How to Have a Killer Art Sale

  • How to Approach & Work with Gallerists

I host workshops and talks that are tailored for your group's specific needs and interests. Talks and workshops are generally between 2 to 3 hours and some involve multiple meetings that are designed to make sure everyone completes their workshops by having implemented what they learned. ---I love helping creatives see big results by putting what they've learned into action!

Organizations that I've worked with in this way include:

  • San Francisco Camerawork

  • Glass Alliance of Northern California

  • Stockton Art League

  • Cordova Community Council

  • San Joaquin Potters Guild

  • Verge Center for the Arts

  • Blue Line Arts

Perfect for art groups large or small who want to uplevel their sales events and opportunities throughout the year.

Send me a message here with the topics you're most interested in and I'll send you the speaker fee, available dates and more questions about what your group needs.